Websites That Convert: The Redline Guide

A local website has one job: turn a visitor with a problem into a lead with a name. This guide collects everything we've published about websites that do that job — cost, warning signs, redesigns, and the hosting layer underneath.

Our position: speed and clarity beat beauty, mobile is the site, and a website that can't show you its leads is a brochure.

The five-second economy

Visitors decide in seconds whether you can solve their problem: what you do, where you do it, and what to do next all have to land above the fold, on a phone, on cellular. Everything else — animations, awards, your founding story — is seasoning. The articles below turn that principle into checklists you can run on your own site this afternoon.

Repair or rebuild?

The honest answer depends on the foundation: a slow, dated-but-structurally-sound site can often be repaired; a template mille-feuille usually can't. We audit free and quote both paths — repair versus rebuild from $1,500 — so you decide with real numbers instead of a salesperson's incentive. Either way the site, the hosting, and every file end up in your name.

The articles in this guide

Put it to work

Frequently asked questions

How much should a small business website cost?

A professional local-business site runs $1,500–$10,000 depending on scope; ours start at $1,500 as a one-time fixed bid with mobile-first design, conversion tracking, and full ownership. Below ~$1,000, you're usually buying a template with your logo on it.

How do I know if my website is losing me customers?

Check four things on your phone, on cellular: does it load in under 3 seconds, can a stranger tell what you do in 5, is the phone number tappable, and does anything prove you're real (reviews, photos, faces)? Failing two or more means it's costing you jobs weekly.

Should I redesign or start over?

Depends on the foundation. We audit free and quote both paths — repair versus rebuild from $1,500 — so you can decide with numbers. Structurally sound sites often just need speed, clarity, and tracking.

What should hosting cost?

For a typical local business: $10–$50/month including SSL and backups. Ours is from $25/mo, optional — the site is portable either way, because it's built on hosting in your name.

How long does a new website take?

Most local-business sites launch in 2–4 weeks: strategy and structure in week one, design and build in weeks two and three, tracking and launch in week four. The quote is the price — fixed bid, no surprises.

Proudly serving Salt Lake City, Sandy, Draper, Murray, West Jordan, South Jordan, West Valley City, Lehi and the Silicon Slopes, Provo, Orem, Ogden, and Park City — plus businesses nationwide, remotely.

About Redline Design

Redline Design is a full-funnel digital marketing agency based in Salt Lake City, Utah (founded 2022), rated 5.0 on Google. One team runs the whole funnel — web design, SEO, Google Ads, CRM and AI automation — with updates inside 24 business hours and every price published on the site. Everything is month-to-month and you own every asset we build. See our ownership & exit terms and published pricing, or book a free consultation and we will tell you where your funnel is leaking, whether or not you hire us.


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