Paid Advertising Management — Google & Meta Ads

Precision-targeted campaigns that make every dollar work harder: keyword and audience strategy, A/B-tested creative, dedicated landing pages, negative-keyword hygiene, and daily optimization. Management runs 25% of ad spend ($500 minimum) with reporting you can actually read, and your ad spend goes straight to the platforms — it is never marked up.

Ads without follow-up leak money, so every campaign connects to your CRM and tracking — you'll know your exact cost per lead.

Before you spend a dollar, read how much you should actually budget for Google Ads and the 9-point landing page checklist. Then book a free consultation.

How we run Google Ads for Utah businesses

Build week: tracking before spend

We won't spend a dollar we can't attribute. Before campaigns go live we wire conversion tracking end to end — call tracking, form tracking, and booked-job events — inside YOUR Google Ads and analytics accounts. Campaign structure follows the money: one campaign per service line, tightly themed ad groups, and negative keyword lists seeded from day one so plumber budgets don't buy 'plumber salary' clicks.

The weekly optimization loop

Live accounts get worked every week, and the log is visible to you: search-term review and negatives, bid and budget shifts toward what's producing leads, ad copy tests, and landing-page matches as spend scales. The metric that decides everything is cost per lead — clicks and CTR are inputs, not outcomes. When a campaign's CPL drifts, we fix the actual constraint: sometimes the bid, more often the page.

Fee and spend, never blended

You pay Google directly; our management fee is 25% of spend ($1,000/mo minimum spend per platform), invoiced separately. The account, its history, and its learnings are yours permanently — which also means switching to us is painless, and leaving us is too. That's on purpose. Meta and LinkedIn campaigns run under the same structure when the audience fits.

Questions we hear every week

Can you audit our existing Google Ads account first?

Yes — free. We'll show wasted spend in the search-term report, tracking gaps, and structure problems, with the math, whether or not you hire us. Bring read access to the consultation and we'll do it live.

Google Ads didn't work for us before. Why would it now?

In nine of ten post-mortems the account 'didn't work' because nothing was tracked, so nothing could be optimized — or spend went to one broad campaign Google steered itself. Disciplined structure plus real conversion data usually changes the verdict within 60 days.

Should we do SEO or Google Ads first?

If you need leads this month: Ads. If you can invest a quarter: both, because Ads buy data that sharpens SEO targeting, and SEO eventually lowers your blended cost per lead. Our packages pair them for exactly that reason.


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